LOUIS VUITTON POP-UP STORE

SELFRIDGES, LONDON

COLLABORATION WITH YAYOI KUSAMA (August 24th 2012)

Collaboration Louis Vuitton – Yayoi Kusama

Executive Architect : MARC FORNES / THEVERYMANY

Fabricator: S&D

Engineer of record: AKT

Photos by Stephane Muratet

Innovation: world first carbon fiber self supported shell applied to architecture (ultra-thin and lightweight structure without the need for any primary structure).

THEVERYMANY designed an innovative pop-up store for the highly anticipated collaboration between Louis Vuitton and renowned Japanese artist Yayoi Kusama at Selfridges London. Inspired by Kusama's iconic pumpkin motif, the pop-up store features an eye-catching, sculptural form that captures the essence of her vibrant art while celebrating Louis Vuitton's luxury brand identity.

The design showcases a series of interconnected structures that evoke Kusama's famous pumpkins, characterized by their playful, organic shapes and distinctive polka dot patterns. Constructed entirely from ultra-thin carbon fiber, the pop-up store exemplifies THEVERYMANY's expertise in utilizing advanced materials to create lightweight, durable, and visually striking designs. The carbon fiber allows for intricate detailing and an elegant finish, providing the store with a futuristic aesthetic that resonates with both Kusama’s artistic vision and Louis Vuitton’s commitment to innovation.

The pavilion's dynamic silhouette not only draws attention but also creates an inviting atmosphere for visitors. Its seamless curves and vibrant color palette reflect Kusama's artistic style, transforming the retail space into an immersive experience where art and fashion converge. The design encourages exploration, with flowing pathways that guide visitors through the store, inviting them to interact with the collection in a whimsical setting.

Inside the pop-up, the store features exclusive merchandise from the Louis Vuitton x Yayoi Kusama collaboration, with displays that complement the organic forms of the architecture. The integration of digital elements, such as projections of Kusama's artwork, enhances the sensory experience, immersing visitors in the world of her iconic creations.

The THEVERYMANY Pop-Up Store for Louis Vuitton x Yayoi Kusama at Selfridges London is a testament to the power of collaboration between art and luxury fashion. By merging Kusama's playful aesthetics with cutting-edge design, THEVERYMANY has created a memorable retail experience that captivates the senses and embodies the spirit of creativity and innovation that both brands represent.

Watch the transformation of the Yayoi Kusama Louis Vuitton Concept Store that happened over several nights at Selfridges: https://www.youtube.com/watch?v=XRo30r11Sg8