15 La Verne
2014 | La Verne, California | Public Art
Design & computation: MARC FORNES & THEVERYMANY
In cooperation with Ferguson Pape Baldwin Architects and Arts Development Consultants, our design strategy for a contemporary Public Art project at Gilead Sciences new La Verne Campus will be an outstanding design for the 21st Century. We are particularly interested in a project which challenges us to engage the public realm and encourages strong visual interaction and communication between the art piece and the urban qualities of the Arrow Corridor Specific Plan,
directly linking the Campus to its urban surroundings and rooting it in its community and collective culture.
This project aims to be reflective of the calm environment a campus of this nature requires, and to be integrated completely into its character. The project works as a portal from the interior of the building and out to nature, framing it as a symbolic and representative new icon – a gateway with multiple directions and flows working as a catalyst component for all the grounds. We are taking into account the dynamic attributes and specific situations of such an environment, in which people constantly move from one place to another with increasing haste. Beyond being a transitional space, the project then becomes an interaction point and a meeting place, both spontaneous and common.
The texture of the piece adds another curiosity to the intricate piece, adding depth and definition to the skin. The structure becomes an expressive chromatic environment with this addition of color, making the morphology playful and engaging by encouraging the spectator to experience it from every possible angle and perceive its ever-changing sensory atmosphere from outside and inside, always at different times of the day. The network qualities of the piece materialize the multiplicity of
people interactions, by orienting flows it connects dispersed social atoms, creating veiled interaction spheres and bringing people together.